Control:Lens
Control:Lens · Restaurant intelligence

See your restaurant clearly.

Lens reads your POS, your roster, your reviews, and your delivery apps — together. Every morning it tells you what changed, what to do about it, and where to look first. No dashboard scavenger hunts.

4Locations, one view
9.8%Revenue trend
0Spreadsheets opened
Lens/ Briefing · Mon morning
Live
Covers
4,103 +7.2%
Revenue
€241k +9.8%
Labor
29.0% −0.6 pt
Lens briefing · Today

Rotterdam Tuesday lunch is down 38%. The Wednesday brunch promo in Amsterdam isn't mirrored there.

Projected lift if you mirror it: 22 covers / week.

See the planDismiss
3 more insights · 1 warning · 1 winUpdated 6:02 am
The problem

You don't need more charts. You need fewer questions.

Most analytics tools hand you a wall of graphs and call it intelligence. Lens is built to answer three things every Monday: what changed, what to do, where to look first.

Numbers live in eight places

POS for sales. Scheduling for labor. Reviews on five platforms. Delivery on three more. Nobody has time to stitch it together by Monday morning.

Dashboards everywhere, decisions nowhere

You can chart anything. You still don't know whether Tuesday is the problem or Tuesday is the symptom. That's not a data problem — it's a reading problem.

By the time you spot a pattern, it's a habit

Three quiet Tuesdays become a quiet quarter. A sole that doesn't sell becomes inventory. A scheduling tweak that worked in one location never makes it to the others.

The dashboard

One screen that reads itself.

A live group dashboard. Open the briefing for what to do today. Tap menu engineering, locations, or revenue to dig in.

Five Tables Group· 4 locations
Week ending Sun, May 18
Revenue
€242k
+9.8%
Covers
4,103
+7.2%
Avg. ticket
€58.9
+2.4%
Labor %
29.0%
-0.6 pt
Guest sentiment
4.55
+0.10
Reply rate
94%
+38 pts
Lens briefing · Mon, May 19
4 of 9 worth reading · drafted by Lens at 6:02 am
  • Opportunity

    Tuesday lunch is under-covered in Rotterdam

    Last four Tuesdays, lunch covers in Rotterdam ran 38% below the group average. The Wednesday brunch promo in Amsterdam doesn't run on Tuesdays. Mirror it to Rotterdam — projected lift: 22 covers / week.

  • Warning

    Sole meunière is a puzzle — high margin, low pull

    Only 64 servings/week at a 74% margin. Either reposition (better menu placement, server callout) or replace. Three other puzzle dishes look the same. Most groups cut at least one per quarter.

  • Win

    Utrecht is your model location this month

    Utrecht covers up 14.6%, labor down 0.8 pts, sentiment at 4.7. The scheduling change made on May 6 looks like the difference. Worth porting to the other three.

  • Warning

    Frites texture mentioned 7× this week

    Across Amsterdam reviews and delivery feedback. New delivery box trial started Monday — first results next Wednesday. We'll flag if mentions stay above baseline.

How it works

From data scattered to decisions made — in two weeks.

01We connect once

POS, scheduling, reviews, delivery — all linked

Toast, Square, Lightspeed, 7shifts, OpenTable, Google, Yelp, Uber Eats, DoorDash. We do the integrations in week one. You do nothing.

02Lens learns your group

Your benchmarks, your seasonality, your team

Two weeks of trailing data and Lens knows your normal — by location, by daypart, by dish. From then on, anything off-pattern surfaces.

03Every morning, a briefing

What changed. What to do. Where to look first.

Lands on phone or email at 6am. Three to five items, ranked. Each one a one-tap deep dive. Spend ten minutes, run the day from there.

Why it's different

Built to be read, not interpreted.

We borrowed from the best dashboards in the business and threw out the parts no one reads.

A briefing, not a buffet

Most analytics tools open with a wall of charts. Lens opens with a short list of what changed and what to do about it. The graphs are still there — they're just not in front of you when you don't need them.

Reviews and reservations count as data

Most BI tools stop at POS. Lens pulls in guest sentiment, reply rate, reservation density, and delivery feedback — and weighs them against the revenue picture. The whole guest experience, in one read.

Plain-English findings, ready to send

Each insight comes with a paragraph any GM can hand to a head chef without translation. No glossary, no jargon, no “what does YoY actually mean again?”

Suggestions, not just observations

Lens doesn't just say “Tuesday is down.” It says “Tuesday is down because the brunch promo isn't running, and mirroring it would lift covers by 22.” A finding only matters if it points to an action.

A small promise

Hand us four weeks of data.
We'll hand you back next Monday's briefing.

A no-charge dry run on your numbers. If next Monday's briefing tells you something you didn't already know, we'll talk about onboarding the group.

By appointment · Built and supported by Control.